BREAKING NEWS! YAMAHA TO PULL OUT OF THE SNOWMOBILE BUSINESS

The 2024 Yamaha line of snowmobiles will be the last Yamaha snow machine after 55 years. In Japan they will only sell snowmobiles that are still on the dealer floors, in Europe, they will stop after the 2024 model year and in the USA and Canada they will continue into 2025.

Yamaha announced today plans for an eventual withdrawal of the snowmobile business. Yamaha plans to end sales of snowmobiles in Japan through the 2022 model year, in Europe through the 2024 model year and in North America through the 2025 model year.

Yamaha released its first snowmobile in 1968. Yamaha also aimed to grow the business through the early introduction of environmentally friendly four-stroke models and alliances with other companies. Robbie Malinoski drove a prototype Yamaha four-stroke snowmobile to victory in round three of the 2007 WPSA PowerSports Snowmobile Tour at Brainerd, Minnesota, in what would be the first National SnoCross victory by a four-stroke sled. Doug Henry, who was the first to win an AMA Supercross and AMA National Championship on a Yamaha four-stroke, also switched over to the Yamaha Snowmobile team later in his career.

Doug Henry flying his Yamaha four-stroke to a Bronze medal in the 2014  X Games Adaptive SnoCcross class.

However, Yamaha has concluded it would be difficult to continue a sustainable business in the snowmobile market in the future. Yamaha will ensure parts availability, service, and related customer satisfaction now and after the final snowmobile production run occurs. Production of the recently introduced 2024 models is underway and Yamahas will work closely with the distributors and dealers to aid their businesses.

 

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